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Wednesday 28 March 2018

Social media marketing companies in Bangalore

BEST METHODS TO BOOST THE SALES THROUGH SOCIAL MEDIA MARKETING

Marketing and selling the product in this competitive area is becoming really tough for the marketers. The competition among the e-commerce sites are increasing rapidly. Therefore, to know how to begin and win over the competitors is an actual challenge. Every marketer has the primary motive to sell its product. Everyone wants to boost the sales to increase the profits for the growth of business. Today’s world is becoming digital and marketing through online modes are becoming necessary. One cannot flourish only on offline mode. Social media marketing is really important to boost the sales. But using social media is not an easy task. Proper strategy should be there to manage it. Here, we are discussing some best methods on how to boost sales through SMM.

Build social media goals
To be successful, setting goal is the first and foremost step. One should clear about the target he wants to attain. Once, you are sure about your goals, next step is to working in its direction. Your tasks should be according to it. The goals should be feasible and attainable. It is advisable not to complicate your goals by focusing on too much audience. Follow the rule of simplicity. If you’ll be clear about your goals, people will trust you and you will get loyal customers. This will ultimately lead to increase in sales.

Evaluate the social metrics with your goals
The next important thing to perform is to establish the most important metrics you want to pursue. The social media marketing company in Bangalore suggest that some important metrics to be consider are the reach (actual users who saw your post), the clicks on the content logo and name, the engagement (impressions or the interaction of the users) and hash tag performance(your most used hash tag).

Know the competitors
It is always better to know about the competition before starting on Social media. Know about their strategies which are making them successful. You don’t have to steal their idea, instead learn from them and implement them on your brand. This is really a smart way to increase your customers and boost up the sales.

Work on social media content
Content is the essence of marketing. SMM services in Bangalore provide unique rich quality content. Content is not only the text but it also includes the images, videos and everything that expresses the message you want to convey to your customers. Develop unique and qualifies content so that people could connect to it and they show their interest. Not only building good content is important, but also the posting on correct timings is necessary. Know about the best timings to post the content and you will definitely see better results coming out.

Connect with your audience
Engagement with the audience is the most important thing which needs to be remembering. They should not feel ignored anytime; otherwise it will prove to be dangerous for you. Always connect with your audience and take feedback. Know about their demands and work accordingly. This will boost up your sales and profits.




Monday 5 March 2018

Website Design Services in Bangalore

  Chrome To Mark All Unencrypted Pages As ‘Not 

Secure’ Starting From July 2018

 

Well, things are not going to be the same anymore. Google Chrome has decided to mark all HTTP sites as “not secure” starting from July 2018. Chrome’s security product manager revealed this in a recent blog post. What about the status now? Well, as of now Chrome displays an information icon which is neutral in its nature. You can expect to see the new changes with the version 68. The version 68 will have additional notification in the address bar to warn users about “not secure” HTTP websites. It’s a big deal! It has far fetching implications attached to it, which will force website owners to buy HTTPS certificates. As of now, Chrome shows a “secure” sign next to a green lock icon for HTTPS enabled websites.

Chrome will soon mark all unencrypted pages as 'not secure'

Well, it is not a phenomenon for Google. In fact, Google has been doing everything to make sure that unencrypted sites receive a cold shoulder. But the latest move has to be the most explicit move from the tech giant. Starting from 2015, Google search started penalizing unencrypted websites. And that was just the beginning. The next year, Chrome had to implement warning for password files which were unencrypted. If you need assistance, you will find plenty of Website Design Services in Bangalore for the same.

The latest announcement

What exactly did Chrome say in the latest announcement? According to Google, the increase in popularity of HTTPS has made them take such a stand. It seems like all the serious webmasters have already made the jump. And that makes it easy for Google. All the major websites have already adopted HTTPS. And when it comes to Chrome traffic, most of it is already encrypted.
Chrome traffic has already made that transition. According to Chrome, they favoured such a move given there is lot of acceptance for HTTPS. In the last year or so most of the serious webmasters out there took the plunge. And they expect to see an even more balanced scene by July 2018. And that gives enough confidence to Google to go for it.

HTTPS offers protection

HTTPS is a necessity. You cannot turn your back on it anymore. It acts like a protective layer between the browser and the website. This makes it tamper free. Nobody will be able to spy on it either. When such a protection is not there, then it becomes easier for malwares and hackers to make their way. Intercepting information becomes an easy task in such a scenario. Legitimate pages will suffer as a result. Or in other words, it is high time for you to adopt HTTPS on your website.

Besides, implementing HTTPS is no longer a complicated task. You can get it done with the help of automated services. We can take the example of Let’s Encrypt here. You have very little excuses left to not implement HTTPS. In fact, Google has mentioned their ‘Lighthouse tool’ which will be highly useful in getting it achieved. So it is high time for you to implement HTTPS if you don’t want to be left behind in July 2018.


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